Sep 11, 2017
Accountability. It’s a word we hear often in healthcare and business organizations, what does it mean? According to BusinessDictionary.com it means “The obligation of an individual or organization to account for its activities, accept responsibility for them, and to... read more
Aug 27, 2017
Synchronicity arises when you notice a common theme reoccurring. This week on three separate occasions I found myself reading or discussing how many people significantly filter what they share up the management chain. By the time it gets to the CEO it is often only... read more
Jul 23, 2017
By Toni J. Eberhardt Here’s #4 the final best practice health care can borrow from retail to help connect with consumers (patients). Manage the customer life cycle. Customer life cycle management marks one of the highlights of my marketing career. In marketing, the... read more
Jul 16, 2017
By Toni J. Eberhardt Here’s the #3 best practice healthcare can borrow from retail to help them connect with consumers. Align the message with the target audience. When I entered health care as a marketing and public relations professional, what struck me as the... read more
Jul 9, 2017
Here’s the #2 best practice health care can borrow from retail to help them connect with consumers. (2) Nurture an engaged corporate culture. MIT’s Sloan School of Management brought together leaders from the top four retailers- Costco, HEB, Trader Joe’s and QuikTrip-... read more
Jul 2, 2017
By Toni J. Eberhardt Here’s the #1 best practice health care can borrow from retail to help them connect with consumers. (1) Create a signature experience. If you have not read, If Disney Ran Your Hospital by Fred Lee, read it and put it into practice. Now. It... read more
